Crocs India has unveiled its latest festive campaign, “Share the Joy,” featuring brand ambassador and beloved actor Rashmika Mandanna. The campaign celebrates individuality, comfort, and the spirit of togetherness this Diwali — a perfect reflection of Crocs’ philosophy of being both stylish and effortlessly comfortable.
A Real Take on Festive
Conceptualized and produced by Kulfi Collective, the campaign film beautifully captures the real essence of Diwali — where joy often hides behind of last-minute decorations, unfinished walls, and endless to-do lists.
In the video, Rashmika embraces the imperfect moments with charm and spontaneity. Surrounded by her friends and creators — John, Yashraj, Akshara, Kunal, Noharika, and Laxmi — she turns the festive frenzy into a fun-filled celebration, reminding viewers that the beauty of Diwali lies in shared laughter and togetherness.
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Stylish Comfort Meets Festive Glam
The spotlight of the campaign is on the Classic Crocs Clogs, elevated with shiny metallic Jibbitz™ charms that add a festive sparkle without compromising on comfort. These versatile designs blend seamlessly into modern festive wardrobes, making them perfect for those who want to express their personality while keeping things light and easy.
The Heart Behind the Campaign
“Festivals are all about genuine moments,” said Yann Le Bozec, Head of Crocs International Marketing. “This campaign showcases how Crocs lets people express themselves and have fun while staying comfortable.”
Echoing this sentiment, Akshat Gupt, Co-founder and CCO of Kulfi Collective, shared: “We didn’t want to create a picture-perfect Diwali. We wanted to show the real celebration — the mess, the laughter, the warmth — and Crocs naturally became part of that joyful story.”
Fresh Festive Styles for Every Mood
Alongside the campaign, Crocs also introduced new festive silhouettes like the Bae Velvet Clog and Crush Clog Plush Plum, offering fashion enthusiasts a playful yet elegant twist for the season.
The 360° “Share the Joy” campaign is live across digital, social, and retail platforms, inviting everyone to embrace comfort, creativity, and celebration in true Crocs style.
